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Real Estate Internet Marketing Tips and Services
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Here you will find insightful articles covering the real estate market, opinions on trends, statistical data, tools like the Real Estate Calculator and Absorption Rate Calculator, a real estate blog and a variety of services to advertise your services or even promote your own individual website. Real Estate Services is the only solution you will ever need!
Some estimates say as many as eighty to ninety percent of the people looking to buy a house check the Internet first! Regardless of the actual percentage, it is definitely a lot of people!
Internet Real Estate Marketing is crucial to the success of any broker or agent!
Can your company afford to be obscured on page 23 of the search engine results?
RankMaster is the solution for agents and companies who want to get noticed on the web!
Interestingly, most studies indicate that as many as one third of all searchers will go on to the second page of search listings, and perhaps half that number go on to page three. But there is still no question that being in the top five listings is a huge advantage! So how do you get your company off of page 23 and into a more prominent position? Through effective optimization of course! But avoid these top ten mistakes:
1. Do NOT submit your website right away! That's right! If you just purchased a new domain the last thing you want to do is submit the "under construction" site to a bunch of search engines that will begin cataloguing your far from complete domain. Instead sit down with a whiteboard (or a big sheet of scrap paper) and draw out a logically linked sitemap. Then get some substantial content onto these pages before you consider submissions.
2. Don't SPAM the engines. We all know how much we hate SPAM cluttering up our email boxes. SPAM means something different to search engines, but they hate it as well. SPAMMING means repeatedly sending them excessive links to your site. "Excessive" can either be the number of links sent or the frequency of the submissions. Either way you risk getting a lower ranking or even de-listed all together! With a logically and correctly designed site there is no need to repeatedly send different links to the same engines. But with an incorrectly designed site some of your website content may never be found!
3. Don't be a turkey! We all like a little stuffing with our turkey, but stuffing your site with keywords is the wrong approach! Sure, there are still quite a few smaller search engines out there that will bump you up through keyword stuffing. But the "Big Boys" don't play that game anymore! And particularly when dealing with people looking to buy real estate - quality matters! So go for the quality search engines by not stuffing your web pages and the smaller engines will fall into place as well. The truly sad part is that many companies stuff their site without even knowing it! The anti-stuffing algorithms are out in force as the search engines try to combat this unethical procedure. Unfortunately some are not up to the task and legitimate sites can be held low in the rankings without the site owner ever knowing why!
4. Don't be a Bird of Prey! Cloaking works for the Klingon Birds of Prey but it won't work on your website! Cloaking is basically any act that delivers one page to the spiders and another to human surfers. Although there are several techniques the most common is having META tags that do not match the content of the page/site or writing code that identifies the bots and redirects them to pages not seen by human visitors. Many larger search engines will ban your domain if you use cloaking!
5. If you can't read it - delete it! Hidden text or links is another common way to get banned. If the font on the page is substantially similar to the background so that a human being cannot read the text, it is hidden text and very likely to get you banned! Design your site to be people friendly first, and search engine friendly second.
6. Avoid the Clone Wars! Duplicating one of your pages and spreading it like wildfire throughout your site is an exercise in self - defeat. Even substantially similar pages can be "cloned" pages. Again, just ask yourself if a human being would likely read both of the similar pages on your website. If the answer is no then it will likely be seen as a clone by the spiders as well.
7. Misspellings of well known web sites. This is an old tactic that the search engines have been onto for some time. Don't try to ride on someone else's coat-tails by misspelling their domain name. It simply won't work.
8. Un-ethical Search Engine Optimization. Organic search engine optimization means doing everything the search engines like, and nothing they don't. This is no small order! Google, Yahoo, MSN, Ask.com and others all use different algorithms. Google's is particularly impressive in that it goes a long ways towards simulating the experience of a human web surfer. Expect the other major players to enhance their programs to do the same in the near future. As these changes take place you may find your rankings drop if you utilize unethical search optimization. And again, if you are doing real estate Internet marketing, the last thing you want to be is un-ethical!
9. Failing to supplement organic search optimization with pay per click (PPC) advertising. Despite recent lawsuits dealing with click abuse, using a reasoned strategy with pay per click advertising is a good choice for brand new websites waiting for their organic SEO efforts to pay off. Do not overlook this valuable tool.
10. Spending too much time on your core business! Believe it or not this can be a detriment - though it doesn't have to be. If all you do is work your core business and ignore Internet Marketing and search optimization, then all those potential customers will find your competitors, who are utilizing effective Internet marketing strategies. If your company can afford a full time IT staff then make sure part of their daily routine is working on search engine optimization and marketing your website.
For those who recognize the need for effective Internet marketing through efficient and organic search engine optimization but do not have the time or staff to work towards this goal themselves, we offer our RankMaster Package. Currently this package runs for three months - allowing you to rotate your web pages through the packages for maximum effectiveness!
See the RankMaster SEO Package here!
This Real Estate Network on Marketing has some ideas for you!
Real Estate Internet Marketing Strategies, or Real Estate SEO is a tricky business! Data Choices would like to help you succeed! Real Estate Staging and Training may be arriving soon as we increase our services and add to the Real Estate Blog!
Other Links and Services Support Other Services North Idaho Real Estate Strong Dollar Policy Project Ethical SEO Real Estate Predictions for 2008 North Idaho Real Estate - What's Hot?
